Alka Seltzer
Roy Lichtenstein
ROY LICHTENSTEIN, 1966. GRAPHIC ON PAPER.
Lichtenstein elevated the everyday into the extraordinary. Taking imagery from comic books and advertising, he took the imagery of contemporary existence, often derided and ignored by the public, and by placing on canvas through rigorous and arduous work of hand applying the Benday dots that were the byproduct of mass production from screen-printing, they became works of fine art. Here, the Alka-Seltzer becomes a motif of America, and of modern life in totality. Through graphic design, the glass rendered in high contrast black and white transforms itself from the mundane to the iconic, playing with ideas of renaissance art and religion, but bringing it down into the truth of the common man, depicting an image that feels at once familiar, and through his depiction, altogether foreign. Lichtenstein’s glass brims with excitement, it fizzes and pops with promise of the new, and by isolating the image, he grasps at the universal.